Dealer e-Channel

Today, the Internet is the new Yellow Pages.
Make sure customers can find your products online!

More and more shoppers are turning to the Internet to research products and find local retailers. If your products aren’t online, customers can’t find your store(s). The Dealer e-Channel makes it simple – we do the work and showcase your products to local Internet shoppers - so they’ll find your products and visit your store. We work with both retailers and manufacturers to ensure local Internet shoppers buy from you.

Retailers

We Build You an Internet Store –
We build Internet sites and automatically update the manufacturer approved product images and descriptions wherever they are displayed online. Each SKU will receive its own web page, which greatly increases your store’s presence on search engines.

We Syndicate Your Product and Store Data –
In addition to building local Internet dealer sites, we also syndicate each product and store to our syndication network (like Google). Almost anywhere a consumer shops locally online, dealers using the Dealer e-Channel are likely to appear.

We Search Engine Optimize Your Pages –
These days, it’s not enough to just have a website or a listing in the Yellow Pages. Today, you also need to show up in search results when customers type searches directly into sites like Google. Each product and store page is highly search engine optimized, to capture as much local Internet traffic as possible.

We Provide Market Intelligence –
We provide reports on your online activity. Learn what’s hot where, and how much traffic you’re receiving online. In turn, you can use this data to help shape your strategic marketing and product initiatives, and become more competitive in your local marketplace.

Manufacturers

Increased Sales –
By merchandizing accurate product and store data to local shoppers who are searching
online and ready to buy, dealers can attract new customers into their stores, resulting
in increased foot traffic and increased sales.

Greater Online Brand Exposure –
Each dealer and their products are syndicated across the web, exposing your brand and
products to the large number of shoppers using Google, Yahoo, MSN, SuperPages.com,
YellowPages.com, and other shopping destination sites.

Control Your Brand and Product Information –
With Dealer e-Channel, your authorized brand and product information is
consistently showcased online and across your dealers’ web sites. No more worrying about
poorly represented products on dealer web sites.

Better Conversion of Corporate Website Shoppers –
Today most manufacturers showcase their products on their corporate web site, requiring online
customers to first find a dealer locator and then to call around to find a specific product. The
Dealer e-Channel provides a useful product-specific dealer locator on each of your product pages,
making it easy to find the appropriate dealer for that product. Plus, we’ll only show your products
on your dealer sites, eliminating the chance that they’ll find a competitor’s product.

Minimal Impact – We’re Fully Outsourced –
Our products are externally hosted, so any impact on your web or IT department is minimized
or eliminated altogether. We’ll get you up and running quickly, so your customers and dealers
can immediately benefit from our program.

Gain a Competitive Edge –
Our service includes full reporting tools, allowing your marketing and product groups to gain insight
into how your products and dealers are doing on a regional basis.


Features and Benefits	How it Works	Case Study	Partners